How can your customers leverage their cash availability and cash flow at the time of purchase. If the customer is going to purchase outright, your department can greatly assist with the financing. Insurance appears to be a foregone conclusion but is still necessary.
Not every customer or prospect is interested in purchasing a vehicle and absorbing that six-figure cost in their operating budgets. Leasing has become a very strong alternative to the option of purchasing and financing the unit.
Leasing can be short and long-term but this option allows customers to better manage their cash flow. As a dealership, it also provides you with an additional tool in meeting your customer's preferences. Leasing can provide your used truck department with a documented set of maintenance records and the necessary inventory during strong markets.
Truck financing cannot only add to the dealership's revenue stream, it typically comes with a guaranteed profit margin. Not to mention, the finance department can be extremely instrumental in supporting new and used truck sales associates in the finalization of a sale. Finance is also heavily involved in establishing lines of credit which can be critical to aftermarket customers needing parts and service support.
Lastly, insurance should be calculated and presented to all potential new and used truck customers. The offering of insurance can quickly improve a dealership's revenue and profit and can be easily renewed for those customers purchasing or leasing a unit from the dealership.
My Profit People, a comprehensive dealership training process, offers 12 modules of training focusing on the advancement of every one of your associates.
12 Additional modules will be added in 2026.
6 Additional modules will be added in 2027.