Communication - THE Lost Art

Equally, it is the receiver's responsibility to inform the sender that he has received the sender's request and fully understands the message. Take for example a Delco Remy starter. The sender, a shop foreman communicates to the back counter associate that he is in need to a Delco starter. That is the extent of the message. 

The receiver, in this case the back counter parts associate needs to communicate back to the sender, that he is in receipt of the message but has questions.

New or remanufactured? Make and model of the unit? Price limitations? Warranty considerations?

In this example, the receiver becomes the sender and the sender becomes the receiver. So on and so forth. It may sound simple and easy, but good communication with a "loop" between sender and receiver tightly closed, is the most difficult thing to achieve in today's business world. 

The entire lost art of good communication is worsening with each generation. This cycle must be reversed and associates will learn the critical need of good communication.