Repetition and Reinforcement

When something immediately follows an established behavior (such as repetition and reinforcement), it can either increase or decrease the likelihood that the behavior will occur again in the future. This process is referred to as operant learning.

In years past, we focused on the development of content and presenting that content to the student.  Repetition and reinforcement were typically inconsistent, lacking frequency and a comprehensive approach to operant learning.

This conditioning will ensure the original content of the module learned and applied by the associate is consistent.

Great content is critical. But, even more critical to the learning process is the repetition and reinforcement of that content. The old Green Bay Packers Coach Vince Lombardi said it best, “They call it coaching but it is teaching. You do not just tell them…you show them the reasons.” And, you show them again and again until you are absolutely confident that they understand the content.

Supervisors in all departments are encouraged to participate in this behavior change. Every associate needs and yearns for that support. And, for My Profit People to be ultimately successful, reinforcement and support of behavior change and the elevation of customer service must be practiced by all dealership associates, including management members.

So how can you continuously keep your associates engaged while not intruding on their work and personal lives?

• Easy, fun and invigorating content
• Measurable results and immediate feedback on performance
• No travel, no overnight stays
• Ample time to complete each module and test
• Continuous reinforcement by direct supervisors and management